Our Story

Our Story

Founded in Malaysia, Cui & Co. was born from a simple idea — to make genuine jade jewellery accessible, elegant, and effortlessly wearable for everyday life.

We believe that beauty shouldn’t come with an extravagant price tag. Each piece at Cui & Co. is designed for the modern woman who values both refinement and meaning — a woman who enjoys quality, but also appreciates simplicity.

Our Philosophy

At the heart of Cui & Co. lies our promise of authenticity. Every jade piece we offer is 100% natural Type A jadeite — untreated, undyed, and verified by reputable gemological institutions.

We work directly with trusted suppliers and in-house artisans to ensure every piece embodies craftsmanship, transparency, and lasting value. Whether it’s a petite gourd pendant or a delicately polished jade leaf, each creation is a reflection of quiet elegance and thoughtful detail.

Why Choose Us

In a world filled with mass-produced accessories, Cui & Co. stands for genuine materials, honest pricing, and timeless design.

We are not just a jewellery brand — we are a bridge between modern minimalism and traditional charm. Every piece carries not only the natural beauty of jade, but also the energy of protection, good fortune, and serenity.

Our Promise

When you wear Cui & Co., you’re not just wearing a piece of jewellery — you’re embracing a story of meaning, confidence, and authenticity.

From our studio to your hands, we hope each piece brings you calm, connection, and joy. Because for us, jade is not just a gem — it’s the art of everyday grace.